Waterdrop, new presenting partner of Mallorca Championships
In a strategic move highlighting its commitment to sports and sustainability, Waterdrop, the innovative microdrink company, has announced its partnership as the presenting partner of the prestigious tennis tournament, the Mallorca Championships. This agreement reinforces Waterdrop's presence in the sports world, aligning with its mission to promote a healthy lifestyle and sustainable hydration.
The Mallorca Championships, held at the iconic Mallorca Country Club, is one of the most anticipated tennis tournaments of the European summer. With this partnership, the event will not only feature some of the world's best tennis players but will also reflect a commitment to innovation and sustainability, values that Waterdrop perfectly embodies.
The collaboration will include various initiatives to promote healthy hydration among attendees and participants of the tournament. Waterdrop will install hydration stations throughout the venue, where spectators can try their products and learn more about the benefits of microdrinks. Additionally, this partnership is expected to help reduce the use of single-use plastics at the event, aligning with Waterdrop's ecological goals.
"We are delighted to partner with the Mallorca Championships and bring our vision of healthier and more sustainable hydration to such a prestigious event," said Henry Murray, CEO and co-founder of Waterdrop. “Tennis events such as those within the ATP Tour allow us to engage with a global audience that values wellbeing, as well as raise environmental awareness and support athlete performance with our reusable bottles and hydration cubes. Thanks to e|motion, who share our vision, we are able to inspire and educate people about the importance of reducing single-use plastic while keeping our athletes and audience hydrated”, Murray stated.
The tournament, which will be held from June 22 to June 29, 2024, promises to be an unforgettable spectacle for tennis enthusiasts as well as those interested in sustainability and innovation. With Waterdrop as the presenting partner, the Mallorca Championships positions itself as a cutting-edge event that combines sports, health, and environmental awareness.
This partnership not only reflects Waterdrop's growing popularity in the global market but also the trend of companies aligning their brands with events that share their core values. Undoubtedly, the Mallorca Championships 2024 will be a highlight of this year's sports calendar, offering attendees an enriching and sustainable experience.